1. Define your issue
- Set a realistic goal for your campaign.
- Think of a clear, simple message that communicates your aim.
- Does your message have a good ring to it? Can you visualise it on a T-shirt, a banner? Do you like what you see?
2. Gather your evidence
- Research the cause you’re campaigning for thoroughly.
- Gather testimonials about the importance of your cause.
- Back up your testimonials with facts (Has the issue been covered by the media – online, offline? Are there any studies or surveys about your cause?)
- Put together a concise objective argument for your cause.
- Be prepared to answer difficult questions about the importance of your cause.
3. Find useful allies
- Target people who understand your cause or have a connection to it.
- Get in touch with organisations set up to help causes such as yours (ask for advice, access to experts).
- Get endorsement from a celebrity.
- Ask your supporters to sign a petition in favour of your cause.
4. Know who to lobby
- Identify your routes of influence.
- Use your own contacts to get to the people at the top.
- Could your local MP help?
- Don’t get disheartened at the first hurdle, lobbying is hard work!
5. Use a range of tactics
- Leaflets, newspaper coverage and a good website are all useful.
- BUT… try a little more creativity – what would make your campaign stand out and get people talking?
- And finally, don’t forget to assess how you’re doing (number of hits on the website, media coverage, discussions in Parliament, etc).